Neighborhood News & Beacon Events

Boutique rentals offer a luxurious lifestyle


Luxury is more than a word; it’s a lifestyle. And it’s more attainable than ever thanks to an array of attractive boutique rentals on the market today. These communities boast luxurious attention to detail that will satisfy discerning renters. Desirable amenities, such as lap pools and fitness centers, club rooms, dog runs, movie theaters and landscaped outdoor retreats compliment upscale features that include spacious kitchens, large windows, rich finishes and grand vistas. Convenient locations with proximity to job and entertainment centers take into account the work/play balance that today’s renters seek. Boraie Development has recently started leasing at The Aspire, a 17-story high rise that aims to be the premier address for luxury in New Brunswick.

Located steps from the New Brunswick train station with direct access to Manhattan and Philadelphia, The Aspire offers the high-end life-style that its residents desire. Its 238 studio, one- and two-bedroom apartments offer a selection of floor plans featuring 9- to 10-foot ceilings and oversized windows, as well as private terraces and balconies in some units. Gourmet kitchens boast custom cabinetry, quartz countertops, glass tile backsplashes, stainless steel appliances and Bosch washers and dryers. Baths feature porcelain floor tiles, ceramic wall tile around tubs and showers and designer fixtures.
The monthly rent allows residents to take advantage of amenities, such as a 24-hour state-of-the-art fitness center; luxury lounge with a catering kitchen, dining table, pool table, multiple flat-screen TVs, WiFi and ex-tended outdoor terrace and roof deck equipped with electric barbecues. Service offerings at The Aspire include a 24-hour doorman, onsite maintenance and management, and direct elevator service to the lobby from the garage.

The concierge system allows tenants to pay rent online, receive mes-sages and stay up to date on new restaurants, area offers and shows in New Brunswick’s arts district. “New Brunswick has become a very sophisticated city,” said Hiam Boraie, Boraie Development vice president. “Today’s residents want more features and service options. That is what we are offering at The Aspire.” Classic meets contemporary at Mill Creek Residential’s Modera 44, a new transit-oriented community in Morristown that combines a vintage northeastern-style exterior with residences that feature the latest in amenities and conveniences. The studio, one- and two-bedroom apartments — situated a few blocks from Morristown’s downtown and within walking distance of the nearby NJ Transit train station — feature 9-foot ceilings, upscale finishes, custom cabinetry, wood plank-style flooring and spa-like baths with soaking tubs.

Modera 44’s amenities include a rooftop deck that offers panoramic views of the Watchung Valley and an outdoor kitchen, dining area, bar and stone-finished water fountain. There also is a business center with a conference room, an on-site pet spa, bike storage and car charging stations. A 24-hour fitness center includes a yoga studio, spin room and towel service, and the community’s two landscaped courtyards feature gas grills for barbecuing and a fire pit. The enclave attempts to address the numerous parking challenges that often face renters in transit-oriented communities, offering garage parking for residents. Convenience is paramount at BNE Real Estate Group’s Water’s Edge in Harrison and The Monarch in East Rutherford, two communities that also were designed to appeal to transit-oriented renters. Water’s Edge’s location near the PATH has attracted renters from all parts of New York and New Jersey. Homes range from 545 to 1,232 square feet. Private outdoor space is available and residents receive complimentary window treatments. A 24-hour concierge is available to assist residents, as well as 24-hour on-site management and maintenance, and a complimentary shuttle that gets residents to and from the PATH station within minutes. A fitness center, WiFi business lounge, residents’ lounge, game room and landscaped terrace with heated outdoor pool, lounge seating and a fire pit are included. Onsite covered parking also is available.

The Monarch, located across from MetLife Stadium, boasts an array of all-inclusive lifestyle amenities that complement its metropolitan location just a few miles from Manhattan. Residents enjoy a 24-hour concierge, an onsite sundries store and unique views of MetLife stadium on one side of the building and the natural wetlands of the Meadowlands on the other.
“There is a strong demand in the market right now for upscale rental apartments that are easily commutable to New York City,” said Jonathan Schwartz, senior vice president of BNE Real Estate Group. “The Monarch caters to that demand by offering modern rental residences and a fully amenitized lifestyle in a strategic location, near the New Jersey Turnpike, Route 3 and the Secaucus Junction train station.” A neighbor to Newark Penn Station, Eleven80 is located near Military Park in the heart of Newark’s down-town and offers accessibility to the en-tire metropolitan area as well as the rest of the world through Newark Liberty International Airport. Five university campuses, the New Jersey Performing Arts Center, Prudential Center, 31 art galleries and 70 restaurants also are in Eleven80’s bustling backyard. With current ad campaign themes “Why Compromise?” and “Discover Eleven80, luxury rentals for less,” the enclave appeals to those looking for an amenities-rich lifestyle that comes with a price tag that’s about half of the aver-age Manhattan rental.

Residents enjoy an array of private amenities, including a 6,000-squarefoot health club, spa, sauna, steam room, a billiard lounge, a four-lane bowling alley, indoor half-court basketball and a game room with foosball and Ping-Pong. An additional package adds 24-hour concierge and complimentary shuttle for local shopping and PATH. Eleven80 residences feature gourmet kitchens with granite countertops and stainless-steel appliances, marble baths, washers and dryers and resident-controlled heat and air conditioning. Homes are wired for telephone, cable and highspeed internet access. Several apartments have one or two terraces from which to take in the view. The outlook is bright in the vibrant Mon-mouth County town of Red Bank, where Station Place at Red Bank, a collection of designer-inspired apartments, is now leasing.

The community held a successful preview event in February that drew nearly 100 prospective residents to the 45-unit property, which is located a block away from the iconic Count Basie Theatre. “The location allows residents to experience all that Red Bank has to of-fer,” said Roger Mumford, builder of Station Place. These include cultural centers, galleries, eclectic dining options and trendy retail. Ideal for commuters, Station Place is located a block from the Red Bank Train Station and is near Route 35, the Garden State Park-way and the New Jersey Turnpike. “People today desire access to luxury and no longer feel compelled to own,” Mumford said. “Buyers in the luxury market are searching for upscale rentals with convenient locations in buildings with Verizon highspeed Inter-net, sound mitigation between apartment homes and resort-like finishes in common areas.”

Station Place at Red Bank features one and two-bedroom open floor plans. Features include center islands and espresso-colored cabinetry , quartz countertops and stainless-steel Whirlpool appliances, full-size washers and dryers and walk-in closets. A variety of sound mitigation details were employed during construction to ensure a quiet living environment.
Amenities include elevator service, high-speed Internet, on-site parking with video monitoring, Zipcar rentals and a key fob controlled access system. Garage parking and additional fee-based storage also are offered.

Golden-age luxury finds a place in the modern age at The Beacon, a collection of 10, 1930s-era buildings being restored by Building and Land Technology in Jersey City. Currently the largest historic residential restoration project in the country and the largest in the history of New Jersey, The Beacon recently began leasing on its fourth building, The Tower.
The Tower’s 18 stories are comprised of 128 studio, one- and two-bedroom residences. Entirely pet-free and smoke-free, the building has been restored to recapture the architectural details of its Art Deco-era origin. The exteriors and many of the interior spaces have been restored by refurbishing and preserving the original chandeliers, marble, terracotta details, terrazzo flooring, brass elevator, door surrounds and windows, and paint analysis to match gold and silver leafing to the original color schemes. Amenities at The Tower include a landscaped Zen garden; the Liberty Lounge, a multipurpose room with flat-screen televisions, gaming tables and video systems; and an 18th floor sun deck offering views of the Manhattan skyline and the Statue of Liberty.

Residents are treated to courtesy shuttle transportation to the Grove Street and Exchange Place PATH/Ferry Stations, valet and garage parking, 24-hour on-site maintenance and Smart Key apartment access. Another historical project brought to recent life is The Residences at Palmer Square in downtown Princeton, which boasts a limited offering of luxury rental homes with two and three-bedroom floor plans ranging from 1,417 to 3,195 square feet. Situated across from the main entrance of Princeton University, Palmer Square allows residents to en-joy Princeton’s suburban ambiance, along with NJ Transit access to New York and Philadelphia.

Nearby dining and shopping include 40 brand-name stores, boutiques, restaurants and specialty food shops, and the historic Nassau Inn. The Residences at Palmer Square completes the vision begun by developer Edgar Palmer in 1937 to create a vibrant, European-style town square for Princeton that would include shops, restaurants and residences as a complement to Princeton University. Taking over where architect Thomas Stapleton’s original Colonial Revival style left off, Minno & Wasko Architects and Planners of Lambertville created a number of distinctive elevations that complement the brick, federal-style exteriors and colonial-era structures of Palmer Square.

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