Neighborhood News & Beacon Events

Art Deco Splendor at The Beacon – Features You Won’t Find Anywhere Else in Jersey City (or the USA)


While it might have been the amenities and great location that first drew you to The Beacon apartments, when you came for your first tour here you might have noticed that our six apartment buildings weren’t just your average modern luxury apartment buildings. While the apartments themselves are modern and new, The Beacon complex is a historical district here within Jersey City, each of our buildings registered with the National Register of Historic Places for their fabulous art deco exteriors and interiors. Decked in Gatsby glam from floor to ceiling, entering our lobbies can be overwhelming for where to look first.

The first building to be completed (The Orpheum) was built in 1929 and over the next six years all our other buildings opened as part of the Jersey City Medical Center Complex. Debuting right at the beginning of the Great Depression, America was at the peak of it’s art deco building craze. Former Jersey City Mayor Frank Hague was responsible for getting the project completed, and it was such an important event that US President Franklin D. Roosevelt attended the formal dedication in 1936 – thats right, you can tell your friends FDR has been to your apartment. 😉

Other famous historical art deco buildings, like the Empire State Building, were finished around the same time (and that NYC landmark can be viewed from many of our apartments.)

One of the most stunning displays of art deco design is in our main lobby. The first sight you’ll see upon visiting the Leasing Center, it’s definitely one of the most impressive sights in our complex – if not throughout all of Jersey City. Soaring marble columns, terrazzo flooring, winding stairs cases, etched glass, dazzling crystal chandeliers and moldings you usually only see in museums – you might feel like you’re going to visit the Wizard of Oz! It’s an impactful first impression upon visiting, and one you’ll never tire of coming home to.

A grand art deco feature you’ll find throughout our buildings is the terrazzo flooring – most notably, the honeycomb flooring.

Prominent throughout many of our lobbies and common area, the Beacon honeycomb is a bit of a staple in our community. The perfect backdrop for a brand new pair of Oxfords, it definitely gives our lobbies more of that Gatsby charm.

Like the honeycomb flooring, in our building interiors you’ll also find an array of other art deco graphics. Geometrics were all the rage in the 1920s and 30s, and The Beacon is basically a catalogue for all the popular patterns of the art deco period. Found in our air vents, our flooring, our moldings, and just about every other detail, art deco geometrics are on our full display in every nook and cranny.

Don’t just focus on the floors while you’re here though – you’ll miss a lot if you don’t look up! Original light fixtures can be found throughout our lobbies and halls, many even with original ceiling medallions.

Lighting the way for almost a 100 years, they’re reminiscent of another Beacon of light you can also see from your apartment windows – Lady Liberty herself.

Another exotic element of our interiors you won’t find in any new luxury buildings are the curves – our buildings are full-figured beauties! Curves in the staircases, curves in the terrazzo, curves in the molding, beautiful angles are everywhere throughout our interiors. A popular design during the art deco fashion, they certainly don’t make details like this anymore.

After viewing the interiors, take a walk around our historic grounds and admire the exteriors as well. You’ll find dozens of concrete relief panels, an exterior feature you’ll find on many art deco facades – however you probably won’t find as many as we have. A menagerie of peacocks, floral, fauna and other art deco motifs, our buildings give a whole new meaning to the term concrete jungle.

As you can see, living at The Beacon is not you average experience in modern apartment living – you’ll still live in luxury, but at a whole other level than newer buildings can grant you. With all the grandness of New York City’s art deco skyscrapers, here at The Beacon you can live amongst the history and still have views of New York’s famed landmarks. While we can show you pictures, no photo will ever do justice to the amazing sights you’ll see throughout The Beacon complex. It can be overwhelming, but we promise you it will also be unforgettable.

Come take a tour of our luxury apartments at The Beacon, but enjoy the historical art deco tour as well. You won’t find this much art deco splendor in any other building complex in the country.

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